The ETIOCA British taxi, rebuilt for both drivers and passengers.
A new kind of taxi company with our own purpose-built electric cars, our own salaried drivers and one app. It means fewer cars on Britain's roads, more than 100,000 salaried driving jobs with holiday pay and a pension, and every car sponsoring 21 children: one here in Britain, ten in Sierra Leone and ten in Morocco.
Patent pendingFirst 12,000 cars · H1 2028
The ETIOCA prototypeA taxi company that owns its cars, employs its drivers and runs one app. Think Uber, but with its own fleet.
Drivers who want a steady wage, passengers who want a better ride, and towns that want fewer cars.
One ETIOCA car does the work of about eight, because three drivers share it across 20 hours a day and every trip goes to the nearest car, so it rarely drives empty.
Every car sponsors 21 children, one in Britain and twenty abroad, paid for by its screens and the services on board.
Every ETIOCA car sponsors twenty-one children.
An ordinary taxi earns only from fares. An ETIOCA car also earns from its screens, mini-bar, shop and wallet, and 9% of every car's profit goes to children, so fares don't go up to pay for it. Each month that pays for one child or family here in Britain, in the town where the car works, towards education, health and everyday needs, and for ten children each in Sierra Leone and Morocco, for schooling, food and healthcare. The more cars on the road, the more children supported: our first 12,000 British cars, planned for the first half of 2028, mean 252,000 children supported every month.
child or family here in Britain, in the town where the car works
children in Sierra Leone, supported every month by one car
children in Morocco, supported every month by one car
children supported every month by our first 12,000 British cars (12,000 cars × 21 children)
of each car's profit, earned mostly from screens and on-board services, so fares stay the same
A planned initiative. Its structure, safeguarding and governance will be formalised before launch.
What are you waiting for? Register today. The app is coming soon.
Our cars are coming, and the families who join first will be first in line. When the ETIOCA Children Initiative opens, the children of our registered customers will be the first invited to apply for sponsorship, and sponsorship is planned to continue until the child turns 18. The earlier you register, the earlier your place in the queue.
- The app is coming soon. Register now and you'll be the first to get it.
- Join the family list below, so we know which city you're in.
- Share ETIOCA with family, friends, colleagues, and at your school's parents' meetings.
ETIOCA
For passengers: book a ride, pay in the app and order from the on-board mini-bar.
ETIOCA Driver
For drivers: shifts, dispatched jobs and your hours in one place.
The ETIOCA Children Initiative is a planned programme. Registration gives priority to apply when it opens in your area. It is not a prize, draw or guarantee of sponsorship. Eligibility, selection, safeguarding and duration will be set out in the programme rules before launch.
Drive a new car. Pay nothing for it. Get paid every hour.
No car loan, no insurance bill and no repair bill. You keep your licence, we give you the vehicle, and you're paid for every hour you work.
Robotaxis cut drivers. We protect them, and you.
Self-driving pilots are starting in England, and ride-hailing has a safety problem: London's police recorded 204 sexual offences by taxi and private-hire drivers against passengers in 2023, and four in ten drivers say they've faced violence at work. We're building the opposite: more jobs, and a car designed to keep everyone safe.
- A solid wall between the driver and the passenger cabin.
- Cameras protecting passengers and drivers on every trip.
- Online alcohol interlock: a sober driver, every time.
- Automatic speed limits: no speeding and no racing.
- A full antiviral disinfection cycle after every trip, from spray to UV, against viruses including coronaviruses.
- Mini-bar, coffee, shop, Wi-Fi, screens and an AI assistant, at an everyday fare.
- Room for two bikes, skis or golf clubs, and luggage up to 120 kg.
The work of 350,000 taxis and private-hire cars, done by a smaller, cleaner fleet.
England has 342,300 licensed taxis and private-hire cars. Most are one driver's own car, working one shift and waiting or cruising between fares. ETIOCA replaces them rather than adding to them: drivers bring their licence to ETIOCA and leave the old car behind, and one coordinated electric fleet shared by three shifts does the same work with far fewer vehicles.
vehicles' worth of work across England
driving jobs on guaranteed pay, planned from 2032
of service a day from every car
to book, ride and pay, nationwide
One wallet. Every journey.
Pay for your ride, a coffee from the mini-bar or something from the shop, all in one tap. Drivers are paid straight into the same wallet, with no waiting.
- Passengers: one balance for rides, refreshments and the shop, plus rewards on every trip.
- Drivers: earnings land instantly, with no fees to get paid.
- Partners: instant settlement without card fees.
WalletWhere do you fit in?
Drive
A steady wage and a free car. A profession, not a gamble.
Ride
Step-free, spacious and quiet, with room for the buggy and the bike.
Advertise
Screens that move through town, and put children through school.
Invest
Register, sign the NDA and sign in to the investor area.
Step-free boarding · prototypeBuilt for the job, not adapted to it.
- Six seats plus a wheelchair place, with a wide sliding door and an automatic ramp.
- Room for real life: luggage, buggies and bicycles.
- A protected cabin for the driver, who works in it all day.
- Quiet, electric and clean through the town centre.