The ETIOCA British taxi, rebuilt for both drivers and passengers.
A new kind of taxi company, launching first in the UK, with its own purpose-built, range-extended electric vehicles, its own salaried drivers and one app. At planned UK scale, the model is designed to support more than 100,000 salaried driving jobs by 2033, with holiday pay and a pension, and a planned share of each vehicle's profit is intended to fund support for one local child or family plus up to 20 children abroad per active vehicle each month, subject to profitability and final governance rules.
Patent pendingFirst cars planned on UK roads · 2028
The ETIOCA prototypeA taxi company that will own its cars, employ its drivers and run one app. Think Uber, but with a fleet ETIOCA plans to own.
Drivers who want a steady wage, passengers who want a better ride, and towns that want fewer cars.
Each vehicle is designed to operate across three shifts, up to 20 hours a day, and trips go to the nearest available ETIOCA vehicle.
A planned share of each vehicle's profit is intended to fund 1 local child or family + up to 20 children abroad, per active vehicle each month, subject to profitability.
Support for children, built into every vehicle.
An ordinary taxi earns only from fares. An ETIOCA vehicle is designed to earn also from its screens, mini-bar, shop and wallet, and a share of each vehicle's profit is planned to fund children's support, so fares don't go up to pay for it. Under the current programme design, each active ETIOCA vehicle would fund one local child or family and support for up to 20 children through partner programmes in Sierra Leone and Morocco each month, subject to profitability and the Foundation's final governance rules. Under the current programme design, every 1,000 active vehicles could fund up to £2.5 million per month for children's support, subject to profitability and final programme rules.
local child or family, in the town where the vehicle operates
children in Sierra Leone at most, through partner programmes
children in Morocco at most, through partner programmes
up to, per vehicle per month: indicative allocation (up to £1,500 local + up to £500 Sierra Leone + up to £500 Morocco), subject to final programme design
Planned, per active vehicle, each month, subject to profitability and the Foundation's final governance rules. No programme will begin until safeguarding, partner due diligence, beneficiary protection, data protection, financial controls, complaints and escalation procedures have been adopted.
Register your interest today. The app is coming soon.
The first ETIOCA cars are planned for 2028. Join the family list to hear when the app launches in your city and when the ETIOCA children's support programme opens. Beneficiaries will be selected under published, need-based criteria set by the Foundation, independently of commercial spending with ETIOCA. ETIOCA customers and drivers may help families learn about the programme, but use of ETIOCA services does not determine eligibility or priority; registering only keeps you informed.
- Join the family list today below, to stay informed.
- Download the ETIOCA app as soon as it launches.
- Read the programme rules when the Foundation publishes them, with the eligibility criteria and how to apply.
- Share ETIOCA with family, friends, colleagues, and at your school's parents' meetings.
ETIOCA
For passengers: book a ride, pay in the app and order from the on-board mini-bar.
ETIOCA Driver
For drivers: shifts, dispatched jobs and your hours in one place.
The ETIOCA children's support programme is planned. Joining the family list keeps you informed; it gives no priority, is not a prize, draw or guarantee of support, and does not affect eligibility. Eligibility, selection, safeguarding and duration will be set out in the Foundation's published rules before launch.
We provide the car. You get a guaranteed wage.
No car loan, no insurance bill and no repair bill. ETIOCA provides the vehicle, insurance and maintenance; drivers pay for energy and half of the washing cost. You keep your licence, and you're paid for every hour you work.
Robotaxis cut drivers. We protect them, and you.
Self-driving pilots are starting in England, and ride-hailing has a safety problem: London's police recorded 204 sexual offences by taxi and private-hire drivers against passengers in 2023, and four in ten drivers say they've faced violence at work. We're building the opposite: more jobs, and a car designed to keep everyone safe.
- A solid partition between the driver and the passenger cabin.
- Cameras to protect passengers and drivers on every trip.
- Alcohol interlock and speed limiting: part of ETIOCA's specification, being assessed for the production vehicle.
- A planned antiviral disinfection cycle after every trip (spray to UV), being assessed for the production vehicle.
- Mini-bar, coffee, shop, Wi-Fi, screens and an AI assistant, at an everyday fare.
- Room for two bikes, skis or golf clubs, and luggage up to 120 kg.
One coordinated fleet, shared by three shifts.
England has 342,300 licensed taxis and private-hire vehicles. Most are one driver's own car, working one shift and waiting or cruising between fares. ETIOCA will work differently: drivers bring their licence to ETIOCA and leave the old car behind; each vehicle is designed to operate across three shifts, up to 20 hours a day, and the dispatch model allocates trips to the nearest available ETIOCA vehicle.
licensed taxis and private-hire cars in England today (DfT, 2026)
salaried driving jobs the model is designed to support by 2033, at planned UK scale
a day: each vehicle is designed to operate across three shifts
to book, ride and pay, nationwide
One wallet. Every journey.
Pay for your ride, a coffee from the mini-bar or something from the shop, all in one tap. Drivers are planned to be paid into the same wallet, with faster settlement.
- Passengers: one balance for rides, refreshments and the shop, plus rewards on every trip.
- Drivers: earnings planned to be paid into the wallet, with faster settlement.
- Partners: faster settlement, in a wallet designed to reduce payment costs.
WalletWhere do you fit in?
Drive
A guaranteed wage, and the car provided. A profession, not a gamble.
Ride
Step-free, spacious and quiet, with room for the buggy and the bike.
Advertise
Screens that move through town, and help fund support for children.
Invest
Register, sign the NDA and sign in to the investor area.
Step-free boarding · prototypeBuilt for the job, not adapted to it.
- Six passenger seats plus driver, designed for step-free wheelchair access through a wide sliding door.
- Room for real life: luggage, buggies and bicycles.
- A protected cabin for the driver, who works in it all day.
- Range-extended electric: quiet and clean through the town centre.